Klippin turns brand and creator content into hundreds of clips, published daily by a vetted network. Every clip reviewed. Every view verified.
They trust us
Clipping, explained
Three answers, before we talk about your campaign.
Clipping turns longer content into short form and puts it back into circulation. A trailer, gameplay, a stream moment, a reaction to it: anything from your world becomes hundreds of distinct short videos, published across the social platforms by a network of creators on their own accounts. Real edits, made to be watched.
You give us the content and the objective. We select the creators and brief them, they publish, and we check what goes out against your brief. Off-brief clips come down and earn nothing. You follow the whole campaign as it runs.
The feed does not reward the biggest budget. It rewards what people choose to watch. Hundreds of creators testing hundreds of angles travels further than one brand account posting once, and the reach is earned rather than bought.
Live
11,560,436,512
Verified views delivered
How it works
Three steps. Your part fits in a brief.
Step 01
Your objectives, your release window, your rules. We build the plan: angles, formats, target audiences, cadence and brand-safety guardrails.
Step 02
Your assets, plus the content already circulating about your brand, become hundreds of clips published daily by vetted clippers across the social platforms. Every clip is then checked against the brief.
Step 03
Every clip, every view, every audience breakdown, in one place. You pay only for clean, verified views, never an estimate.
The network
20K vetted clippers worldwide, a network we built rather than a marketplace we rent.
Why organic wins
Organic reach became one of the most powerful forces on social, and the one brands control the least. That is the gap Klippin closes.
Buying ads means deciding in advance who your audience is, what they want, and when they want it. That is a bet, and it is usually wrong. You pay for the guess either way.
Hundreds of clips, tested in real conditions, with no assumption baked in. The algorithm finds the right people, and reach is earned by what audiences actually watch instead of assigned by a plan.
And a more capable one: because it runs through the algorithm, every audience gets the clip built to win them, instead of one message pushed to everyone at once.
Views delivered per day on the same campaign. Paid ends the day it is unfunded. Clips keep being watched after the budget closes, then fade slowly instead of switching off.
Use cases
A launch window, a reveal week, a full live-service season, a global creator event. Each one asks something different of the network. Some client names are withheld.
What's included
No tiers, no add-ons, no line items. This is the service.
Angles, formats, target audiences and cadence, agreed before anything ships.
We pick the clippers whose audience already matches your title and your markets. Fit decides, not availability.
Your embargoes, your spoiler rules, your credits, and the ad labelling each market requires.
Every clip checked against your brief. Off-brief comes down and earns nothing.
Every clip, every view, every audience breakdown, in one place from the first clip to the last.
Bots and boosted views filtered out. An unverified view is never invoiced.
Everything above, on your next release.
Launch a campaignFAQ
Clipping means producing short vertical videos (edits, montages, compilations, comparisons) from content that already exists, and publishing them organically on TikTok, Instagram Reels and YouTube Shorts. The work is creative, not mechanical. Cutting a long video into shorter pieces with no craft is repackaging: it exists, it is low-end, and it is not what we do. Our clippers build clips designed to win a specific audience, which is why a hundred clips from one asset are a hundred different clips.
Every clip is posted by a vetted clipper on a real account, and every view is verified before it reaches your invoice. Bots and boosted views are detected upstream and filtered downstream. An unverified view is never invoiced. You are not asked to trust a report. You are only ever charged for what survived verification.
There are four layers to it.
Every clip is reviewed against your brief and your brand rules before it counts. Anything off-brief comes down and earns nothing, and the clipper is not paid for it either, so the network has the same interest in getting it right that you do.
Your embargo dates and your spoiler rules are campaign constraints, not guidelines. They are written into the brief every clipper works from, and enforced on what gets published. Anything outside the agreed window comes down and earns nothing. Where you require attribution or channel credit, it is part of the clip specification.
Comment sentiment is monitored, and a clip whose discussion turns against you comes down.
And you keep takedown authority at any time, over email or a shared Slack channel. A clip you flag comes down, and it is not invoiced.
This is standard practice for us and, as far as we can tell, unique in this market. If you are a rights holder, it is probably the reason you are still reading.
A KOL deal rents one voice. You pay for a handful of placements on a chosen account at a chosen moment, you reach that account's audience and nothing beyond it, and the post reads as sponsored because it is.
Clipping runs on the opposite logic. Hundreds of creators publish hundreds of distinct clips on their own accounts, each one built for a different audience, and the algorithm decides what travels. Instead of buying access to one audience, you put your content into circulation and let the platform find everyone it should reach.
There is also a difference in what you get back. UGC hands you assets that you then have to distribute yourself. Here the clip is made and published by the same person, in the format their audience already watches, so creation and distribution happen in one move.
No, and we would not advise it. Paid puts a chosen asset in front of a chosen audience at a chosen moment; clipping works through iteration and volume, and lets the audience decide what travels. They do different jobs, and clipping tends to make paid work harder rather than replace it. Nothing here asks you to cut your media budget.
TikTok, Instagram Reels and YouTube Shorts. Those three carry short-form discovery, and their recommendation engines are strong enough to take a clip far beyond the account that posted it. Which of the three we weight most depends on your audience and on the market, and that is set in the distribution plan.
Content and an objective.
Send us your assets, whether that is a trailer, gameplay, a stream or an announce clip, tell us what the campaign is for and when your window opens, and give us your rules: what is off-limits, what is under embargo, what needs crediting. We turn that into the distribution plan, covering angles, formats, target audiences, cadence and brand-safety guardrails.
Everything after that is on us. We select and brief the clippers, review every clip, handle the payouts and report on the campaign while it runs. This is not a marketplace you have to operate. You brief us once.
The network is briefed and activated within 24 hours. Once we have your assets and your objectives, we build the distribution plan, select the clippers and brief them, and that happens inside a day.
We can move that fast because the network is already there. The clippers are vetted and already working, so nothing has to be assembled before we start. Publication follows straight away, and your distribution plan states the ramp-up we commit to against your release window.
It follows the reach you are targeting, the number of markets in scope, and the length of the window. Those three inputs are what we work through with you, and the outcome is a quoted figure in your distribution plan, not a rate card applied to a brief we have not read yet.
Your budget is a ceiling and it holds. Delivery stops at the cap, so there is no overage, no additional invoice, and no view charged that has not been verified.
If the campaign closes without consuming the whole budget, we settle the remainder with you directly, based on the campaign and on what is most useful to you next. We agree it when we build the distribution plan, so it is not something you discover on the invoice.
Tell us your objective and your window. We come back with a costed distribution plan.
